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If you look closely, you can tell that this insert had a actual, physical ruts on the page. It was an insert and I don’t know how they got the impression to go so deep it even shows up here, but they did. There were two others in this series, one with actual cracks on the page, the other with potholes your finger could fall in. Nice subtle play with the headline where it is, literally, stopping the rutting from happening, just in case you didn’t catch that.

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